Use Case

Research Your Competitors

Find out who else sells what you sell, how they price it, and what their customers complain about.

Difficulty:beginner

Time saved:4-8 hours per competitor set

Our pick

Best tool for this job

Perplexity AI

AI-powered answer engine with sources.

Perplexity searches the live web and links every claim to a source, which is what you want here. You can ask it for a competitor's current pricing, recent launches or what reviewers say, then click through to check. It's much faster than opening twenty tabs, and the citations make it obvious when it's guessing.

Visit Perplexity AI →See full review

Pricing

Pricing changes often: check the official site for current plans.

Setup

easy

Coding required?

🥈 Runner-up

Also worth considering

Claude (Anthropic)

Conversational AI that excels at long context and coding.

Claude is better once you've collected the material. Paste in pricing pages, review excerpts and job postings and ask it to compare them or find gaps. It won't go find fresh information on its own.

Visit Claude (Anthropic)See review

Getting Started

✓ Do this

→Name your product and who it's for, and ask for direct competitors and 'what people use instead' separately. They're different lists.
→Ask for pricing page URLs, then open them yourself. Prices change and AI summaries lag.
→Search for complaints specifically: 'problems with [competitor]' and look at Reddit and review site threads.
→Check their job postings. What they're hiring for tells you where they're heading.
→Put everything in a table (features, price, target customer, weakness) so you can see the gaps.
→Save the sources next to each row. You'll need them when someone asks where a number came from.

✗ Avoid this

→Treating a cited summary as verified. Open the sources for anything that matters.
→Only looking at the famous competitors and missing the small tool your customers actually switched to.
→Asking for market size numbers. They're often old or come from one low-quality blog post.
→Doing the research once and never updating it.

Looking for something else?

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Getting Started

✓ Do this

→Name your product and who it's for, and ask for direct competitors and 'what people use instead' separately. They're different lists.
→Ask for pricing page URLs, then open them yourself. Prices change and AI summaries lag.
→Search for complaints specifically: 'problems with [competitor]' and look at Reddit and review site threads.
→Check their job postings. What they're hiring for tells you where they're heading.
→Put everything in a table (features, price, target customer, weakness) so you can see the gaps.
→Save the sources next to each row. You'll need them when someone asks where a number came from.

✗ Avoid this

→Treating a cited summary as verified. Open the sources for anything that matters.
→Only looking at the famous competitors and missing the small tool your customers actually switched to.
→Asking for market size numbers. They're often old or come from one low-quality blog post.
→Doing the research once and never updating it.